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Flora Nicholas

Flora Nicholas
Chief Executive Officer,
Brainwave

Paul Gayter

Paul Gayter
Chief Creative Officer,
Brainwave

Kim Farlow

Kim Farlow
Chief Communications Officer,
Brainwave

Phil Gayter

Phil Gayter
Chief Brand Officer,
Brainwave

Andrea Eisen

Andrea Eisen
Broadcast Director,
Brainwave

Alan Reisberg

Alan Reisburg
Chief Executive Officer,
Capital Media Group

Flora Nicholas
Chief Executive Officer

Flora Nichols

Flora is the living embodiment of the energy and passion that is Brainwave. She is, as many people have often told her, our own "brand personality." Flora brings this personality, as well as bundles of creative talent, world-class experience and smart insightful thinking to every facet of our business.  

Flora has worked for some of the best ad agencies in the world, including Young and Rubicam, Ogilvy and Mather, Saatchi & Saatchi, Collett Dickenson Pearce and latterly Arnold Worldwide, where she was part of the Executive Management team that ran the Washington, DC office, overseeing a staff of 200, and $200 million in client billings.  

In the course of her career, Flora has been responsible for creating successful brand campaigns for some of the world's most renowned clients, and she can count the likes of Reebok, Mobil, Mars, Lockheed Martin, McDonalds, Heinz, Proctor & Gamble, Cable & Wireless and Wrangler among them. She has also been the recipient of some of the advertising industry’s most famous awards for her work — awards such as Britain’s Campaign Press, Campaign Poster and Creative Circle Silvers, and America’s Clio's and Addys among others.

However, as she will tell you herself, Flora is most proud of an award that she received from the Department of Justice in 2004 when she was named “National Volunteer of the Year” for a pro bono campaign that she and Brainwave developed for the National Center for Missing & Exploited Children (NCMEC). To date, the campaign has raised over $50 million and made a huge difference in the lives of thousands of children and their families.

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Paul Gayter
Chief Creative Officer

Paul Gayter

Paul Gayter is a supremely creative guy and generator of non-stop brainwaves for every aspect of our clients’ brands and businesses. (Any one who has ever sat in a meeting with Paul will confirm that when Paul starts generating and the light bulb comes on, it's pretty hard to switch off.)  

Paul has genuinely world-class credentials to bring to the table as he’s worked for some of the most famous advertising agencies on the planet — notably Leo Burnett, Ogilvy & Mather, Saatchi & Saatchi, Collett Dickenson Pearce and Arnold Worldwide. His business credentials are also undisputed too, as he was part of the Executive Management Committee that ran Arnold Worldwide’s Washington, DC office, overseeing a staff of 200 and $200 million in annual billings.  

Over the years, Paul has created successful brand campaigns for a virtual who’s who of global clients. Indeed, Paul’s work has helped the likes of Cadburys, McDonalds, Seven Up, Reebok, Mobil, KPMG and Lockheed Martin to become the leading brands in their fields. In the process, he's won a whole host of major advertising awards — including Campaign Press, Campaign Posters and Creative Circle Silvers, as well as D & A D and Addys.  

However, Paul’s most treasured honor is the 2004 Department of Justice “National Volunteer of the Year” award that he received for a pro bono campaign that he and Brainwave developed for the National Center for Missing & Exploited Children (NCMEC). The campaign has raised over $50 million for NCMEC and made an enormous difference in NCMEC ability to help the children and families it serves.

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Kim Farlow
Chief Communications Officer

Kim Farlow

Kim Farlow has over 25 years of in-depth experience of every facet of communications and marketing. Indeed, during her career she has held positions as Director of Communications, Marketing, Advertising and Digital and internal Communications for global and national companies — including Philip Morris USA, Altria, Dominion/ Virginia Power and NewMarket Corporation (formerly Ethyl Corporation).  

Kim’s communications expertise includes strategic planning, message development, media training, media relations, issues management, crisis communications, social media, special events, sponsorships, speaking opportunities, stake holder engagement and community relations. Thus clients can rely on Kim and her team to develop and implement multi-faceted communications campaigns.  

Additionally, her knowledge and understanding of brand strategy, advertising, marketing and digital media, ensures that her communications campaigns are brand focused and therefore dedicated to keeping your great brand image in the public eye. 

Given Kim’s impressive resume, it won’t surprise you to know that she’s achieved some extraordinary results for clients. She designed an award-winning community relations program for Virginia Power that helped increase customer favorability in the face of rising rates. She worked on some of Philip Morris USA’s most controversial efforts, such as Youth Smoking Prevention and Smoking Cessation efforts, resulting in helping to neutralize public sentiment against the nation’s largest tobacco company.

Kim also has an impressive list of awards to her name. In 2009, she was honored with the YWCA’s “Outstanding Woman in Communications” Award and in 2013 received the Thomas Jefferson Award for Excellence in Public Relations from the Public Relations Society of America (Richmond Chapter).

So if you’re looking for a great communications campaign, make sure you communicate with Kim.

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Phil Gayter
Creative Director

Phil Gayter

Phil is a great marketing strategist and creative guy all rolled into one. That's why you can rely on him to put his thinking cap on and help you achieve your objectives in a totally original, super cool way.

Over the course of his career, Phil has worked for some of the best agencies in the world. These include global powerhouses Leo Burnet, Euro RSG Tatham, and Ogilvy & Mather’s Davidson Pearce. It won't surprise you to learn therefore that Phil's clients read like a who's who of the world's top corporations. In fact Coca-Cola, Sony, McDonalds, Reebok, Sprint and Kraft are just some of the brands that have benefited, pardon the pun, from Phil's craft.

Phil's business smarts and creativity have generated tremendous results for his clients. His campaign for Surge was Coca Cola’s most successful new product launch ever and led to Surge becoming the fourth biggest Coca Cola brand after just 3 months. Additionally, his work has helped Reebok, Arthur Anderson, 3m and Midas gain market share and millions of dollars in revenue in their industry sectors.

In one of his proudest and priceless successes ever, Phil also helped Abbot Industries to significantly raise awareness of aids drug treatments to millions of people in Africa.

Along the way, Phil has won numerous awards for his work, including a Gold Lion, Addys, One Show and Effies (the advertising effectiveness through creativity awards) — all of which goes to show that he's one heck of an effective creative guy.

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Andrea Eisen
Broadcast Director

Andrea Eisen

Andrea Eisen is one of the most experienced people working in the non-fiction TV industry today and is uniquely equipped to help clients extend into the field of branded entertainment.

To begin with, Andrea has worked for some of the most famous brands in the entertainment industry. She's been an Acquisitions and Programming Executive at Warner Brothers and Warner Cable, a Director of Columbia Pictures Pay Television Division, an Executive Director in Charge of Co-Productions and Global Sales at HBO, and VP of Worldwide Sales and Production for Playboy International TV. She's also acted as a consultant to independent producers and small cable channels worldwide on branding, development and program strategies. So she not only knows the production world inside out, she understands the brand world too.

Additionally, Andrea has established great relationships with national and global broadcast networks, and can leverage those relationships on behalf of Brainwave’s clients. Indeed, she will proudly tell you that over the years she has secured development deals and sold TV series’ to the likes of NBC, A&E, Discovery Channel, Investigation Discovery, TLC International, Showtime, National Geographic Channels, ESPN, Turner Networks, AMC and the Travel Channel among others.

Finally, Andrea’s knowledge and skill set extends across new and traditional media — and includes broadcast television, film, documentaries, video production, digital media, content strategy, multi-platform distribution channels, and national and global program sales.

Suffice to say, that when it comes to the intersection of brands and TV, video or film entertainment, Andrea really gets the picture.

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Alan Reisberg
President and General Manager, Capital Media

Alan Reisberg

Alan is a marketing guy extraordinaire as he brings top-notch agency and client side experience to the table for our clients.

Though he’s no Mad Man, Alan has actually worked on Madison Avenue, as an Account Director at Ayer. During his time there, he handled the advertising accounts of Breyer, Gillette, Continental Airlines, Citibank and AT&T, and oversaw huge client budgets and the implementation of enormous national and global brand campaigns.

One of the many highlights of Alan’s nine-year tenure at Ayer was his organization and development of the creative strategy for AT&T’s battle against MCI — a strategy that was so successful in re-positioning AT&T that the company increased its residential campaign ad budget from $55 million to $125 million a year, with significant additional revenues as a result.

Alan will proudly tell you that he has also worked on the client side as Director of Marketing for Dell Computers, overseeing a $70million annual marketing budget and a staff of 35, and driving up Dell’s brand image and revenue at the same time.

Alan is now his own client too, as he bought Capital Media Group — one of Washington DC’s leading media planning and buying agencies in 2004. So on any given day, you can find him there using his creative, account management and media expertise for the benefit of numerous local and national clients.

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