Before we start planning your media mix, we undertake extensive media research to determine who your customers are, what they watch, read, listen to, and where they go when they’re on the Internet. We use all the latest and greatest research tools — including Nielsen, Arbitron, Comscore, SQAD and Google Analytics. And we also employ behavioral marketing technology so we can track your customers wherever they are on the web and micro target them with your ads.
No matter what the size of your budget, our specialists will develop a media plan for you that will maximize the impact of your brand and your dollars. We’ve got tremendous experience across the digital, social and traditional divides. So whether you’re looking for SEO, SEM, mobile, Internet, traditional ads, or indeed any kind of ad in any medium whatsoever, there’s one thing we can confidently say. Letting us plan your media, is the best plan of all.
We have a distinct point of difference when it comes to media buying. Our folks negotiate and buy media for a multitude of national and local clients, and they bring that collective bargaining power to the table when they negotiate and buy media for all our clients. Thus, you will be working with a media team that has a proven track record of delivering rates that are up to 20% lower than most industry pricing benchmarks. All of which goes to show that employing us to buy your media, is one of the best ways there is to sell your brand.
Once your media campaign is launched, you can rely on us to monitor its progress and ensure that it literally and figuratively goes according to plan. Our reputation for thoroughness is unparalleled, so you can rest assured that we will be great stewards of your campaign and your dollars — from start to finish.