Objective: Inova Fairfax Hospital for Children (IFHC) is a non-profit organization that relies on philanthropy in part to help care for its young patients. IFCH needed to raise its profile in the local community to inspire donations and therefore ensure that the hospital could continue to provide exceptional healthcare for young children.
Strategy: Brainwave positioned IFHC as a special place—one that delivers miraculous results on behalf of the children it serves.
Solution: A campaign theme of “ Miracles performed daily” was developed to showcase IFHC’s doctors, nurses, expertise and services.
Media: Video, direct mail and posters.
Result: The campaign has succeeded in helping IFCH increase its prestige in the Greater Washington, DC metropolitan area. It has also led to a substantial increase in young patients requesting services and in donations from the public.
"Brainwave understood the precious nature of our message and helped us tell our story in a real and emotive way. The materials that they developed were so powerful and evocative that donations started coming in as soon as we sent them out. We have never had better tools to help us with our fundraising efforts and we thank Brainwave from the bottom of our hearts."
–Jennifer Goins, Director of Development Inova Fairfax Hospital for Children