Objective: Versura is a company that has developed an innovative, online way of improving the business of education finance—thereby maximizing the competitiveness and value of transactions for schools, lenders and other education finance institutions. In order to maximize its potential, the company had to market itself and its unique selling proposition to everyone who could benefit from its services.
Strategy: Versura was positioned as a company that could help banks and schools do business better—by offering schools more choice in terms of student loan funding, and offering banks more choice in terms of schools.
Solution: Brainwave created a campaign that communicated that Versura is an innovative online tool for those in the student loan industry, and that schools and banks could benefit tremendously in exchange for their membership—hence the line "Versura. The Education Loan Exchange."
Media: Collateral, direct mail, web.
Result: Versura quickly established itself as a genuine player in the loan exchange market and secured a number of major financial companies and educational institutions as clients.
"When we selected Brainwave, we were a start-up company introducing a new idea. We needed a marketing partner to help us work through our initial planning and strategy phases, as well as produce effective communications materials. Brainwave delivered on all counts."
–Jeffrey Salinger, COO & Co-Founde