HealthWell Foundation is a non-profit organization that exists to raise money and provide subsidies to the underinsured all over America.
As the organization was largely unknown, the strategy was to turn HealthWell into a trusted brand and to create a campaign that would raise awareness of the Foundation and its services for the underinsured and to secure donations from members of the general public.
A brand campaign of “Helping the Underinsured is Our Foundation” was created and a number of marketing components were developed under that brand umbrella to enable HealthWell to disseminate its key message on a wide scale — both to the general public and to the medical profession.
Web site, digital ads, email marketing, brochures, direct mail, stationery, style guide.
The campaign was enormously successful in securing dramatic increases in donations to HealthWell and calls for assistance. And it established HealthWell as the number one resource for the underinsured in America.