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Adams National Bank

Digital Case Study


The Adams National Bank brand campaign had a significant digital component. It included the development of a website to reflect the campaign theme of “Get the Abigail Adams Banking Experience” and numerous ads that featured Abigail Adams and her unique brand of 18th century banking advice and humor. The popularity and impact of the digital ads, and their click through rates helped Adams National Bank to increase its revenue by $80 million and customer base by 34.1 % in the course of the two year campaign.

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