The “Helping to turn the page on cancer.” campaign successfully launched Cancerpage’s online service and established it as the go to site for the most comprehensive cancer-related information. The digital marketing component of the Cancerpage campaign became the vital link between all of their other marketing efforts and their website. A dramatic increase in click through rates was achieved by the graphically simple communication of the digital ads and the highly targeted placement. The campaign quickly established the website as one of the leading cancer sites in the marketplace and attracted the attention of companies looking to acquire its services. Indeed, some three years after its inception, Cancerpage was acquired by LifeMatrix, which enabled Cancerpage to deliver its online cancer portal concept to an even bigger audience.