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George Mason Mortgage

Digital Case Study

In order to maximize the impact of George Mason Mortgage’s “It’s Where Ed Works” campaign, a number of digital components were designed and implemented. These included a dedicated web site, search engine optimization, digital ads that told Ed Dean’s story online, email marketing templates and newsletters. Collectively, they sold George Mason Mortgage and particularly Ed Dean to legions of online customers looking for the best mortgage brokers in town.

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