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Livability Project

Digital Case Study

The Livability Project, though green in its mission, was not green about the impact of digital marketing. A website was developed to communicate its key messages, search engine optimization was implemented to ensure that the site ranked as high as possible on all the main search engines, and digital ads and email marketing messages were also created to allow the Livability Project to communicate key information to its target audience. Collectively, these components have succeeded in helping to spread the word about the Livability Project’s mission and also to sustain the organization for the last few years.

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