The Parenteral Drug Association’s (PDA) marketing campaign had a significant digital component. In order to help PDA market its events and sell out its conferences, Brainwave developed an email marketing campaign that targeted PDA members and industry personnel, digital ads that promoted the various events and the benefits of attending, and in-depth electronic brochures that were available for download straight from the website. Brainwave's digital campaign, aligned with marketing across other media channels, helped establish PDA as the world’s leading parenteral drug association and ensured sell out events. In fact, revenue for the Metrics Conference alone was up by 40% in 2014. Thus Brainwave was 100% successful in helping PDA to build its brand and exceed its financial goals.