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Sallie Mae

Digital Case Study

Digital ads played a key role in Sallie Mae’s “Helping make education possible” campaign. The ads helped communicate the key role that Sallie Mae plays in providing student loans and helping people from all walks of life fulfill their potential and their dreams. In the process, the ads helped increase Sallie Mae’s approval ratings among students, parents, colleges and universities, politicians and policy makers and government institutions and the media. Additionally, they played a fundamental role in increasing traffic to the Sallie Mae website by 123% and a 24% increase in requests for student loans of all kinds.

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