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Citizens For True Healthcare Reform

Social Media Case Study

The introduction of the Affordable Care Act led to the dissemination of what some believed to be false information about the details and affect of the Act. Citizens For True Healthcare Reform therefore developed a series of YouTube videos to relay correct information. The videos were uploaded to YouTube and then shared on Twitter and Facebook. Given their entertaining nature and memorable content, they helped to ensure that a healthier and more honest debate occurred with regard to the Affordable Care Act.

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