Childhelp USA is an organization that provides services to prevent, interrupt, treat and help children and their families recover from child abuse. In order to raise awareness of Childhelp and its services, and to help solicit donations, Brainwave developed the “Helping Children Live Happily Ever After” campaign. The campaign used powerful nursery rhyme themes and haunting images to convey Childhelp’s key messages, and components included print, collateral, brochures, direct mail and posters. Despite Childhelp’s limited budget, the impact of the campaign was so great that it helped to increase donations to Childhelp by over 100%. We’re glad to have played our part to help children live happily ever after.