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City of Chicago

Traditional Case Study

The City of Chicago wanted to create an awareness campaign for the "blue bag recycling" program - a program based on communicating the benefits of recycling in general and encouraging Chicagoans to break their recyclables into various categories. A multi-media campaign was developed to communicate the benefits to the entire community, and as part of that campaign TV, print and radio components were developed using recycled materials. Old film was re-edited for the TV commercials, radio was recorded using recycled sounds and a print campaign used recycled words and sentences form old newspapers. The City saw a 25% increase in recycling in the months following the Blue Bag campaign, as Chicagoans became more aware of the benefits to the community of recycling.

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