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CNA

Traditional Case Study


The “We know the risks” brand campaign included print ads that told the story of CNA’s role in insuring great historical events, such as the moon landing, as well as ads that communicated that CNA provides state of the art insurance coverage for a plethora of risks that businesses face today. The ads therefore allowed CNA to position itself as the best business insurer in history, in the present and in the future.

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