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Dick Strauss Ford

Traditional Case Study


Dick Strauss Ford is one of the largest Ford Car dealerships in the country, and its owner Dick Strauss, has one of the greatest personalities you’re ever likely to come across. Luckily for us, Dick allowed us to feature him in TV spots and radio commercials that communicated his point of difference to other car dealers, his terrific customer service, honesty and humor, and the wonderful deals he was prepared to offer his customers. As Dick Strauss says himself in one of his TV Commercials, “Dick Strauss Ford. We’re not a scum filled tank of Piranha.”, or alternatively “Honestly, you can’t buy better.”

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