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Inova Health Systems

Traditional Case Study


Inova Fairfax Hospital for Children (IFHC) is a non-profit organization that relies on philanthropy in part to help care for its young patients. IFCH needed to raise its profile in the local community to inspire donations and therefore ensure that the hospital could continue to provide exceptional health care for young children. As a result, Brainwave created the “Miracles Performed Daily” campaign to showcase IFHC’s doctors, nurses, expertise and services and the miracles that they literally perform daily for children and their parents in Northern Virginia. Campaign components included video, direct mail and posters, all of which communicated IFHC key messages in powerful, inspiring ways. Once launched, the campaign prompted a dramatic increase in donations to IFHC — over 115% — and helped IFHC to exceed its fundraising goals and sustain its wonderful standard of healthcare.

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