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McDonalds

Traditional Case Study


McDonald's existing brand campaign of “Did Somebody Say McDonalds” was used as the basis for mini promotional campaigns that communicated fantastic McOffers to McCustomers. Executions included traditional marketing components such TV, radio, print, billboards, collateral and in-store point of sale. Over their lifetime, these mini brand campaigns drove up revenue for McDonalds by over 25% and helped the company maintain its position as the number one fast food chain in the world. Did somebody say effective advertising and marketing?

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