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National Geographic Channel

Traditional Case Study


The National Geographic Channel tasked Brainwave with developing a TV ad campaign to promote a series called "The First Draft of History" - which Brainwave Productions had created. The series featured local and national journalists, editors and photographers telling the story of how they reported on the greatest news stories of our time, and therefore created "The First Draft of History." The first ad gave viewers a sense of the entire series and subsequent ads featured the themes and captured the drama of individual episodes - including 9/11 and Hurricane Katrina. These ads gave Nat Geo powerful, memorable tools to promote the TV series and ensure that it would be a big hit with viewers once it was launched.

View National Geographic Channel Brand Campaign

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