The National Center for Missing & Exploited Children’s brand campaign of “We’re Here Because They’re Out There” contained numerous traditional components. Indeed, print ads, posters, direct mail and collateral material were produced as part of it. Since its launch, the campaign has successfully raised awareness of NCMEC’s role and services for children among the general public, healthcare professionals and law enforcement personnel. It has also helped NCMEC to raise over $50 million to date. Enough said.