The Parenteral Drug Association (PDA) is probably the leading organization in its field and is renowned for the world-class events that it stages all over the globe. Brainwave helped PDA successfully promote these events using PDA’s existing tag line of “Connecting People, Science and Regulation”, allied to a completely new brand look. A plethora of traditional marketing components were then developed for each event — including print ads, brochures, direct mail, posters and videos. The combined weight of marketing for PDA contributed to sell out events and record revenues for PDA in 2015. Conclusive proof that when it comes to marketing events, events, Brainwave is just the ticket.