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Precision Tune

Traditional Case Study

Precision Tune Auto Care launched a brand campaign with the theme of “Keep it Going”, to communicate its expertise in literally keeping cars going and customers happy. A number of traditional marketing components played an important role in the campaign — including TV ads, radio ads, billboards, point of sale material and direct mail. Given the plethora of components, their ubiquitous presence in the media, and they’re memorability, Precision Tune succeeded in not only driving home its message, but also driving millions more customers through its doors.

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