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Virginia Lottery

Traditional Case Study


In order for sales to be successful, the Virginia Lottery had to advertise its scratch games on a consistent basis. Mini marketing campaigns were therefore developed for each game to illustrate the fun of playing the Virginia Lottery, and the potential for a big money pay off. To echo the Lottery’s brand personality, these mini campaigns featured very light, entertaining TV ads, radio ads, print ads, billboards and point of sale material. The ads undoubtedly hit home and given the record sales that were generated, it’s fair to say that one of the big winners of the Virginia Lottery, was the Lottery itself.

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