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Traditional Case Study

Versura was a company that sought to carve out a niche in the student loan market by creating an online exchange where loan officers, banks, and sellers and buyers of student loans, could do business. Brainwave helped to market Versura by creating a campaign that communicated that Versura’s online exchange was indeed a better, faster and cheaper way forward. The tag line, “Make the Exchange” was used as a brand umbrella and several traditional marketing components were produced as part of it — including print ads, brochures and direct mail. Once launched, the campaign quickly helped Versura to secure its target customers and make the grade in the student loan business.

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