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Wolf Trap Foundation

Traditional Case Study

Wolf Trap Foundation is one of the premier outdoor concert arenas in the country. In order to promote its summer concerts, a series of radio ads were produced that promoted each concert using relevant snippets of the artists’ music as an integral part of the voice over. This gave Wolf Trap, and artists like Mark Knopfler, the Beach Boys, the Indigo Girls, the Temptations, Gladys Night, Jethro Tull, Black Grows and Crosby Stills and Nash a really unique and memorable way of promoting their concerts. The radio ads helped generate a huge clamor for tickets among music fans, and contributed to a “sell out” Wolf Trap season — or should that be a “record” Wolf Trap season?

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