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When we were first considering starting our business, our first ever job was to name the company itself. Well, advertising and marketing agencies need great thinkers, writers, strategists and art directors in order to truly serve the needs of clients. And agencies tend to have the names of all those key people right there on the door. So, as we all have a good sense of humor, we actually considered calling ourselves Einstein, Shakespeare, Plato & Van Gogh for about five minutes flat.

But then, as we always do, we took the essence of that idea and isolated what it was about having Einstein, Plato, Shakespeare & Van Gogh working at an agency that appealed to us. And it was simply this-they would all have brilliant ideas. That was essentially what we wanted to offer our clients- brilliant advertising and marketing ideas, brainwaves, in fact. So, in 1999, we opened our doors for business and called ourselves Brainwave. We don’t have Einstein, Plato, Shakespeare or Van Gogh working for us, and we won’t pretend that we live up to their names-but we always endeavor to live up to ours.