We’re in the business of creating elevator pitches for clients, and as that’s the case, we thought we should create one for ourselves. So here’s Brainwave’s elevator pitch, in a nutshell. And in a short video, too.
Our capabilities are unmatched by any other agency in the Washington, DC Metro area, and rival those on offer in New York, Chicago, Los Angeles and other marketing hot spots around the country — and here’s why. We can offer you the very best of an advertising, marketing, digital and social media agency all rolled into one. Click on the image below and take a look at the full extent of our capabilities. You’ll see why we’re more than capable of handling any marketing needs you may have.
When you’re hiring an agency, experience is key — and our collective experience is second to none. Our folks have worked for 15 Fortune 100 companies, 15 of the top 100 global brands and 4 of the top 5 ad agencies in the world — and we have a proven history of delivering results for clients global, national and local, and in every industry sector you can imagine. Take an in-depth look at our experience. We think you’ll be impressed at what you see.
Our people are drawn from two of Washington, DC’s premier agencies and media planning companies – Brainwave and Capital Media. Collectively, our folks know the brand, digital, social and traditional media world inside out — which is why we’re the people to help you take your brand and your business to a whole new level. By way of example, just look at our leadership team. They embody all the talent, experience, philosophy and value that we will dedicate to your business.
At Brainwave, we know that when it comes to any kind of advertising and marketing, it’s all about the results. And we’re proud to say that over the years our folks have delivered great results for clients global, national and local — including Coca-Cola, Cable & Wireless, Reebok, Lockheed Martin, McDonald's and the National Center for Missing & Exploited Children, among others. We’ve helped clients become brand leaders, outsell the competition, increase their revenues by multi-millions, and achieve 100% success rates with regard to their goals. Click on the thumbnail below and you’ll see just some of our figures. In the era of ROI, our numbers speak for themselves.
We deliver unbeatable value for our clients. Our people have worked for the world’s top agencies, companies and brands, and you’ll benefit from their talent and experience across the board. Our fees however, are more in line with those of a small, boutique local shop. Now, local firms can certainly match our fees, but they really can’t match our experience, and national firms can absolutely match our experience but they simply can’t match our fees. And that means of course that hiring Brainwave should be a no brainer.
There’s one thing that the world’s most successful business people agree on — and it’s simply this: businesses that are built on brands are built for success. We endorse that view wholeheartedly. So no matter how big or small you are, we'll create an enduring brand for your company. We’ll design your logo, build your brand personality, tone of voice, values, image, style, unique selling proposition, key messages and elevator pitch. And we’ll bring your brand to life in a way that will help you get to the top of your industry sector and grow your bottom line.
Given the plethora of channels available in today’s marketing world, it’s more important than ever before to work with people who understand them and can help you maximize your brand’s potential across them all. So our advertising, marketing, digital and social media specialists will work with you to look at the entire marketing landscape and define how best to position you to grab market share from your competitors. Then we’ll develop a strategy that will keep your brand in front of your customers AND your competitors throughout your marketing cycle.
Reaching the right customers and influencing their decision-making is key to your brand’s success. That’s why our media people will be a tremendous asset to you. They know exactly how to pinpoint your target market, plan and buy a truly effective media mix, and deliver it with enough frequency to ensure results. Online or offline, we know how to use media to help your brand all along the line.
The culmination of all our brand development work comes together in the creation and execution of a “Big Idea” brand campaign for our clients. So what is a “Big Idea”? It’s something that comes from the heart of your product or service, promotes it in a creative, memorable way, works across all media channels — digital, social and traditional — is scalable and has longevity. We’ve created such campaigns for companies as large as Coca-Cola, Reebok and Lockheed Martin, and as small as Adams National Bank, George Mason Mortgage and The Wolf Trap Foundation. And we’re proud to say that they’ve had a big top line and bottom line impact for our clients. You can view just some of this work in the video below.
A fundamental part of building a brand is ensuring that your company develops and maintains a great brand image. That’s why we always ensure that effective communications are part of every initiative we undertake. We design multifaceted public relations campaigns to help you achieve your goals. And depending on your objectives, they can include strategic planning, message development, media training, media relations, issues management, crisis communications, social media, special events, sponsorships, speaking opportunities, stakeholder engagement and community relations. It's a comprehensive communications approach and it's delivered results for global, national and local companies. So no matter who you are, or what your needs, you can rely on us to create a great brand image and constantly keep it in the public eye.
The role of branded entertainment will continue to rise and become even more significant to marketers — particularly those in business-to-consumer sectors. We are uniquely positioned to help our clients to expand into this arena. We have our own production company (Brainwave Productions) and an enormous stable of writers, producers, directors, directors of photography and other film personnel that we can draw on to produce short and long form content.
Additionally, we’ve developed relationships with numerous broadcasters — including National Geographic, Discovery Networks, A & E, History, Lifetime, PBS, TLC, HBO, the Travel Channel and many more. So we’re ready to help you get on the air. You can learn more about our production company and view some of our longer form work at the link below. In the meantime, if branded entertainment is in your future, Brainwave should be too.
Nowadays, understanding how your brand performs in the marketplace is key to your continued success. That’s why we employ a plethora of tools to help us analyze and measure your brand’s performance. Depending on your needs, these can include; market research, pre and post campaign research, Google Analytics, Facebook Insighters, Twitalyzer, Hoote Suite, Click Tale, Crazy Egg, Compete, and others. Together they help us gather essential qualitative and quantitative information on your brand, and even your competitors. So when it comes to brand analytics, you can rest assured that we at Brainwave have always got our thinking caps on.
Your brand needs to live and breathe on your website. Period. End of story. So we’ll design and produce a website for you that works effortlessly and seamlessly, and is also imbued with your brand image, values and key messages. We do of course know how to implement Drupal, Word Press, Joomla and all the latest and greatest web technologies. But most important of all, we know how to build your brand right into your website — and that’s the best possible “web technology” you can have.
The advantage of having Brainwave develop your digital strategy is that we know the entire marketing landscape. We can therefore develop a digital strategy that will enable your brand to flourish in the digital space, and is also interconnected with, and reflective of all your other brand marketing efforts. It’s why our approach will enable you to maximize the impact of your brand both online and off.
At Brainwave, we recognize that great digital content is king. Thus you can rely on us to develop powerful videos, blogs, posts, photos, articles, or any other content you may need. And we’ll do it in a way that attracts and engages your customers, and inspires them to share your brand message in posts, likes, tweets, pins and shares online. Because in our experience, the better the content, the better the results.
Our specialists know exactly how to bring your brand to life in the digital world. So once we've got all your content ready, we'll use every digital tactic and tool available to market it. Depending on your needs, this will include search engine optimization, search engine marketing, behavioral marketing, video content distribution, digital ad placement, blogging and a whole lot more. In short, when it comes to online marketing, we will be totally on it.
Digital video is the fastest growing medium there is and is an essential marketing tool for clients, no matter what the industry sector. And we’re proud to say that we’ve written and produced numerous successful videos for clients. Our videos have helped them tell their stories, stand out in the marketplace, generate hundreds of thousands of views and spread their message worldwide. The key to producing viral video, in this video saturated age is simple: If you entertain, you will gain. Here, by way of example, is a Brainwave video video that has generated 150,000 plus youtube views alone and been widely distributed all over the Internet. If you’re looking for digital video, give us a call. We’ll make you stars of the computer, mobile phone and tablet screens.
TV is an essential part of the marketing mix for many clients. And we’re proud to say that over the course of our careers a whole host of global and national clients have entrusted our folks with their TV needs — including Coca-Cola, Reebok, McDonald's, Exxon Mobil, Cable & Wireless, Allstate and Fox. So if you want your brand on TV, we really do get the picture.
Writing and producing good radio campaigns is an art — one that requires the ability to communicate a brand message in a way that engages a listener with just words, sound and music. Over the years, we’ve produced numerous successful radio campaigns for clients as big as McDonald's and as small as The Wolf Trap Foundation. As a result, we can confidently say that when we develop a radio campaign for your brand, your customers will be all ears.
Despite the rise of the Internet, a lot of companies and organizations still value the impact of print and have to ensure that their brand resonates in this medium. And we can certainly help in that regard. In fact, whether it’s print campaigns, billboards, brochures, direct mail or annual reports, you can trust us to make your brand stand out on paper — and in practice.
Our graphic designers are brand specialists first. And that means when we design something for you, we focus on how to make your brand stand out, not how to make a design stand out. Our teams will therefore draw on all your brand values to create your logo, style guide, stationery kit, trade show booth and anything else you need on the design front. By way of example, take a look at some of the logos we've created over the years. They're illustrative of our approach and our grand design for your brand.